Note that this particular corner of the site is constantly being revised.
End of the present round of works: April 2006. Delays possible.

What is meant by "discourse analysis"?

One starting point is the following quotation from M. Stubbs' textbook (Stubbs 1983:1), in which discourse analysis is defined as (a) concerned with language use beyond the boundaries of a sentence/utterance, (b) concerned with the interrelationships between language and society and (c) as concerned with the interactive or dialogic properties of everyday communication.

Discourse analysis does not presuppose a bias towards the study of either spoken or written language. In fact, the monolithic character of the categories of speech and writing is has been widely challenged, especially as the gaze of analysts turns to multi-media texts and practices on the Internet. Similarly, one must ultimately object to the reduction of the discursive to the so-called "outer layer" of language use, although such a reduction reveals quite a lot about how particular versions of the discursive have been both enabled and bracketed by forms of hierarchical reasoning which are specific to the history of linguistics as a discipline (e.g. discourse analysis as a reaction against and as taking enquiry beyond the clause-bound "objects" of grammar and semantics to the level of analysing "utterances", "texts" and "speech events").

Another inroad into the development of a discourse perspective is more radically antithetical to the concerns of linguistics "proper". Here the focus is on the situatedness of language use, as well as its inalienably social and interactive nature - even in the case of written communication. Coming from this end, the sentence/clause as a primary unit of analysis is dislocated irredeemably and "moving beyond the sentence" becomes a metaphor for a critique of a philological tradition in which the written has been reified as paradigmatic of language use in general. In this version, discourse analysis foregrounds language use as social action, language use as situated performance, language use as tied to social relations and identities, power, inequality and social struggle, language use as essentially a matter of "practices" rather than just "structures", etc. Not surprisingly, there is also a point where discourse analysis as an inroad into understanding the social becomes a theory which is completely detached from an empirical engagement with the analysis of language use. Note that I do not wish to argue against this latter possibility. To do that would mean that one misses out on a number of important philosophical and social-theoretical debates and developments of preceding decades.

Discourse analysis is a hybrid field of enquiry. Its "lender disciplines" are to be found within various corners of the human and social sciences, with complex historical affiliations and a lot of cross-fertilisation taking place. However, this complexity and mutual influencing should not be mistaken for "compatibility" between the various traditions. Nor is compatability necessarily a desirable aim, as much is to be gained from the exploration of problematical and critical edges and from making the most of theoretical tensions. Traditions and crossover phenomena are best understood historically - both in mutually supportive and antagonistic terms and as subject to developments internal to specific "disciplines".

Finally, the table below lists the various approaches which are discussed in this overview. The list is ordered alphabetically. It does not pressupose a ranking in terms of importance.

  1. Analytical philosophy
  2. Linguistics
  3. Linguistic Anthropology
  4. New Literacy Studies
  1. Post-structuralist theory
  2. Semiotics and cultural studies
  3. Social Theory
  4. The sociology of order in interaction
  5. Acknowledgements
LIST OF REFERENCES


  1. The "natural language school" within analytical philosophy
  2. The term "natural language school" refers to a particular tradition in analytical philosophy which is characterisised by a belief in the possibility to formulate the conditions for a logical, truth-yielding language on the basis of the study of meaning in natural language (as opposed to, artificial or mathematical languages). Note that at that juncture in the history of Anglo-American philosophical writings, philosophy saw its raison d'être in the development of adequate instruments for scientific enquiry rather than in terms of tackling the great moral-ethical and social issues of the time. Somewhat ironically, it was precisely the search for the "true scientific utterance" which lay at the root of speech act theory, the theory which foregrounds the social actional aspects of all language use and, by doing so, has arguably rendered void all subsequent attempts to formulate the conditions for a type of speech which would be purely truth-oriented.

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    Speech act theory (Austin, Searle): It was the particular search for the (purely) constative (utterances which describe something outside the text and can therefore be judged true or false) which prompted John L. Austin J. Austin, 1962, How to Do Things with Words. to direct his attention to the distinction with so-called performatives, i.e. utterances which are neither true or false but which bring about a particular social effect by being uttered (e.g. "With this ring I thee wed" - by speaking the utterance you perform the act). For a performative to have the desired effect, it has to meet certain social and cultural criteria, also called felicity conditions.

    Further on in his essay, Austin abandons the distinction between constatives and performatives and replaced it by (i) a new distinction between three different "aspects" of an utterance against the background of (ii) a generalised claim that all utterances are really performatives. This generalised claim is the key assumption of speech act theory (the theory of "how to do things with words"), viz. by making an utterance, language users perform one or more social acts. These are called 'speech acts'. The threefold distinction is that between different types of action. For instance, by speaking an utterance (locution), you may perform the social act of making a promise (illocution - what the speaker does by using the utterance) and, as a result, convince your audience of your commitment (perlocution - what the speaker's done, having made the utterance).

    An number of further imporant elaborations of speech act theory lie in the work of John Searle. One is that he allocates a central place to communicative intentions (this is based on the assumption that a speaker has wants, beliefs and intentions which are indexed in the performance of utterances). At the same time, he develops a typology of speech acts, which for him, is rooted in the range of illocutionary verbs that occur in a given language (Click  for an overview of speech act categories in British English). A third contribution of Searle is the development of a theory of indirect speech acts. This concept is based on the observation that by uttering, say, what appears to be a statement (e.g. "It's hot in here."), language users often indirectly perform another type of illocutionary act (in the case of the example: voice a request to open the window).

    / The undeniable merit of speech act theory lies in advancing a view of language use as action. In Searle's words (Searle 1969:17)

    Yet, already in Searle's elaboration of the theory, there is an asocial, mentalist turn in the characterisation of intentions as mental states stripped of all social content. At one point, Searle (1983:11 J. Searle, 1983. Intentionality: An Essay in the Philosophy of Mind.) even states that the state of intentionality is "a biological phenomenon and is part of the natural world like any other biological phenomenon"

    Linguistic anthropologists have criticised the universalistic claims of Searlean versions of speech act theory, showing its limited applicability to non-Western modes of communication (e.g. by drawing attention to discourse types which exclude any kind of intention as in John Du Bois' studies (e.g. Du Bois 1993 J. Du Bois, 1993. 'Meaning without intention: lessons from divination'.) of oracles among the Azande (Sudan) and the Yoruba (Nigeria); see also Alessandro's Duranti's work (e.g. Duranti 1993 A. Duranti, 1993. 'Intentions, self, and responsibility: an essay in Samoan ethnopragmatics'.) on the Samoan conception of meaning which holds speakers responsible for the social consequences of their acts of speaking rather than for intentions ascribed to them). However, such a critique requires an elaboration in its own right to the extent that it is based on assumptions of cultural uniformity at the expense of variability and contradiction. Thus, as Verschueren (1985 J. Verschueren, 1985. What People Say They Do with Words.) notes, depending on the data context examined, speakers of English can be seen to hold conceptualisations of speech actions rather similar to those which linguistic anthropologists invoke to bring out ethnocentric bias. Lack of situational diversification equally underlies critiques of speech act theory coming from conversational analysts: can speech acts be identified at all independently of the interactional sequences in which the utterances occur? One of the central problems which is indeed raised by an "antipersonalist" critique of speech act theory is whether the speaking subject can be seen as the origin of meaning. The latter is presupposed by the centrality of the concept of communicative intentions. It is in some respects a result of speech act theory's roots within analytical philosophy, esp. its reliance on a rational view of a "whole" subject which is seen as the source of social action (compare also with Michel Foucault's insistence on a reversal of the speaker-utterance relationship). Compare, finally, also with debates over whether illocutionary force is a matter of speaker intention (as in Searle's version of speech act theory) or of hearer interpretation (as is more or less presupposed in Austin's stress on hearer uptake - e.g. unless an utterance is recognised as a command, can it have that force?). Some researchers now tend to stress that speaker intention is really a matter of conventionalised interpretations associated with particular moves in specific situations of language use.

    The strict separation between locution and illocution in Austin's work can be criticised from within Derrida's writing. This criticism has a bearing on important debates within linguistics. First, for the act of speaking (locution) to be valid as a locution, an utterance must be grammatical and draw on a recognisable lexical wordlist. In this reading, a locution has meaning independently of the context in which it is used. Using the utterance in context amounts to lending it a particular force (illocution). In contrast with this view, one can argue that utterances tend to pre-empt a particular context of use as well as stress the extent to which "constatives" exist by virtue of "performatives". As Defoort (1996: 61 and 75 - my translation) explains

    That this debate is not simply an academic exercise becomes clearer when one considers its consequences for the projection of the illocution/locution-distinction on a division of labour between "semantics" (focusing on the meaning of utterances - seen out-of-context) and pragmatics (the use to which utterances are put in context). Derrida's account begs the question whether there can still be room for a semantics which is not pragmatics?

    Finally, as Jaworski and Coupland (1999:16 A. Jaworski and N. Coupland, 1999, The Discourse Reader.) point out, the aim of laying down the felicity conditions for all illocutionary verbs in English comes with a risk of arbitrary essentialism, if it means that the contextual variability which is inherent in the actual social conditions under which particular speech acts are performed is disregarded (cf. ethnography of speaking's warning against premature "closure" in the relationships between contextual and textual categories).

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    The study of principles for the exchange of information (Grice): The work of the philosopher H.P. Grice H.P. Grice, 1975, 'Logic and Conversation'.  -- 1978, 'Further Notes on Logic and Conversation'. is mostly associated with the theory of the cooperative principle and its attendant maxims which together regulate the exchange of information between individuals involved in interaction. Grice's endeavour has been to establish a set of general principles, with the aim of explaining how language users communicate indirect meanings (so-called conversational implicatures, i.e. implicit meanings which have to be inferred from what is being said explicitly, on the basis of logical deduction). The cooperative principle is based on the assumption that language users tacitly agree to cooperate by making their contributions to the talk as is required by the current stage of the talk or the direction into which it develops. Adherence to this principle entails that talkers simultaneously observe 4 maxims:

    There are various conditions under which these maxims may be violated or infringed upon. One of these is instrumental to the explanation of how implicatures are being communicated. For instance, when a speaker blatantly and openly says something which appears to be irrelevant, it can be assumed that, if the talkers continue to observe the CP, s/he really intends to communicate something which is relevant, but does so implicitly. (Click  for a few examples)

    The major weakness in Grice's theory is probably that it paints a rather rosy picture of the social conditions of communication. Although he admits that there are many situations in which speakers do not cooperate, the theory nevertheless sees cooperation as the universal cement in social transcations. This way Grice also glosses over obvious and less obvious differences in power and status between interactants (See also Pierre Bourdieu).

    A second weakness is undoubtedly that Grice's scheme requires a symmetry in background knowledge between the talkers for it to explain the successful transmission of implicatures. If the speaker's premises for logical deduction are different from the hearer's, the hearer may infer someting which was not intended by the speaker or only approximates it. Is it justified to assume the existence of such a high degree of symmetry? Probably, not. Hence, one may have to think of introducing a theoretical distinction between implicatures 'as intended by the speaker' and implicatures 'as recognised by the hearer and attributed to the speaker'. Note that the concept of sequential implicativeness (see conversational analysis) offers an outcome here. Each turn in a conversation counts as a particular interpretation of the turn immediately before it. This gives the talkers the chance to update their knowledge of their co-interlocutor's background assumptions and thus 'restore' a certain degree of symmetry. Additionally, there is the routine aspect and repeatable nature of lots of exchanges. This makes the communication and interpretation of certain implicatures fairly conventional, and in many cases rather predicable. Nevertheless, it is instructive not to underestimate the impact of asymmetries on the exchange of information (both with respect to what is being talked about and with respect to what speaker and hearer assume about each other's orientations towards the exchange of information - e.g. goals of the interaction, what is crucially at stake within an interaction, degrees of expected cooperation, etc. Compare in detail with interactional sociolinguistics.
     

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  3. Linguistics

    Structuralist linguistics: To the extent that structural linguistics has developed into the study of language use (rather than the linguistic system), nowadays often making use of large electronic corpora of texts for studying the distribution of particular structures and uses, it can be said to have developed a discourse analytical perspective.

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    The study of stylistic variation and registers is based on the observation that language variation depends not only on the social and geographic origin, position and trajectories of the speakers (traditionally the concern of variationist sociolinguistics). It also varies according to the activity in which one is engaged in (e.g. giving a sermon, writing up a research article, addressing parliament, etc.). Diatypic variation of this kind is grasped through the notion of style (Crystal & Davy 1969 D. Crystal and D. Davy, 1969, Investigating English Style) or, within the systemic-functional framework, register (Halliday et al. 1964, Halliday 1978, Halliday 1985 M.A.K. Halliday, A. McIntosh and P. Strevens, 1964, The Linguistic Sciences and Language Teaching -- M.A.K. Halliday, 1978, Language as a Social Semiotic -- M.A.K. Halliday, 1985, An Introduction to Functional Grammar.). In both models, language use is seen as an effect of situational variables. Crystal & Davy talk about 'dimensions of situational constraint', whereas the Hallidayan framework views register as a "configuration of the semantic resources which members of a culture associate with a situation type" (Halliday 1978: 111) and which correspond to a configuration of features in the context of situation. Both planes of analysis are seen as organised metafunctionally. First. Configurations of semantic resources count as probabilities in the selection of lexicogrammatical options at the textual, interpersonal and ideational levels of meaning. Register is thus seen as a meaning potential (cf. 'systemic-functional' as 'a system of meaningful functional distinctions from an insider's perspective'). Second. The same metafunctional diversity is echoed in the analysis of situational context, with corresponding distinctions between:

    More recent theoretical explorations within systemic-functional linguistics (Martin 1992, Martin & Rose 2002 J. Martin, 1992, English Text. -- J. Martin & D. Rose, 2002, Working with Discourse. Meaning beyond the Clause.) have extended the model with two additional, higer planes of analysis: genre and ideology. Genre is seen as a staged, goal-oriented social process realised through register: a sequentially-organised pattern of register patterns. One underlying motivation has been that in a given culture, not all combinations of field, tenor and mode variables occur. The introduction of the still-higher plane of ideology, finally, is motivated by an observation borrowed from the work of the British sociologist of education, Basil Bernstein: meaning potentials are not evenly distributed across participants in a given social-cultural space. The plane of ideology thus has to do with the system of coding orientations which position speakers/listeners in such a way that options in genre, register and language are made selectively available (with divisions along lines of class, gender, ethnicity and generation). Social power then depends on the range of options available to a user, the extent to which these can be used for purposes of control, submission or negotiation, and the degree to which these options can be taken up in order to transform the context which makes them available. "Interpreted in these terms, all texts manifest, construe, renovate and symbolically realise ideology, just as they do language, register and genre." (Martin 1992:581 J. Martin, 1992, English Text.). The introduction of the plane of ideology aims to account for a dialectic of difference, systemic inertia and evolution. In addition, it are the "tensions produced by the unequal distribution of meaning potential that forces a culture to change" (Martin 1992:575 J. Martin, 1992, English Text.).

    Certainly in the Crystal & Davy-type of stylistics, language use is seen as an effect of contextual variables - a trait shared with a lot of work in variationist sociolinguistics. This leaves little room for a view in which language use also contributes to the creation of context (e.g. becoming a police suspect usually begins with being addressed in an interrogative, sincerity-doubting mode). Compare with post-structuralist theory, conversation analysis, linguistic anthropology. More recent versions of the systemic functional linguistic model (e.g. Martin 1992 J. Martin, 1992, English Text.) come with a fairly explicit recognition of the context-creating and transforming capacities of textual resources in a programme oriented to combatting inequality. Looked at from a different angle, there is narrowing in other respects: social practice is "bundled together and reduced to the 'context' of language and the focus is on how language internalises them, in a one-sided way which gives no account of how they [social practices] internalise language or how language constitutes part of the 'context' for them [...] The apparatus also pushes the analyst to the side of the system [...] the analysis of texts is overwhelmingly an account of what choices the text makes from the potential of the system, of the text as an instantiation of the system" (Fairclough & Chouliaraki 1999:141 N. Fairclough & L. Chouliaraki, 1999, Discourse in Late Modernity.)

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    Text linguistics: Early text linguists concentrated on the development of various paradigms for the study of how sentences interconnect. They have drawn attention to the various linguistic devices that can be used to ensure that a text "hangs together" (cf. the concept of textual cohesion). Such devices include the use of articles, lexical repetition and personal pronouns to refer back to entities mentioned earlier in a text and the use of linking words to establish a particular logical relationship of, say, contrast, concession or addition between two or more sentences in a text. Other text linguistic themes include:

    • developing a typology of text types (esp. written text types). The most commonly known classification is that typological variation can be reduced to 5 functional types: argumentative texts, narrative texts, descriptive texts, expository texts and instructive texts. In some versions of this theory, the 5 types tend to be viewed as textualisation-strategies. It is not uncommon for a single text to incorporate parts which fall under different functional headings (for instance, a novel may consist of descriptive, narrative and argumentative episodes; a newspaper editorial is likely to contain narrative and argumentative parts).
    • the study of how sentences functionally interrelate within particular rhetorical schemata (e.g. types of textual sequencing such as top-down and bottom-up methods of proceeding; an example of the former is a sequence consisting of a general claim > a specific application > listing arguments > giving examples; an example of a bottom-up way of proceeding is: an example > analysis > next example > analysis > a conclusion).

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    Pragmatics, as a sub-discipline of linguistics, can be said to thematise the relationships between language use and the language user in a situational context (cf. the adjective "pragmatic" refers to the capacity of a social actor to adjust to situational circumstances). Initially, pragmatics was mainly bracketed by analytical philosophy, as the first themes it developed were indeed speech act theory and the study of principles of information exchange. Since, however, a number of further thematic strands have been added, with a certain amount of import from sociology:

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    • The study of presuppositions. The pragmatic interest in the implicit meaning dimensions of language use has been extended to include meanings which are logically entailed by the use of a particular structure. Presuppositions are implicit meanings which are subsumed by a particular wording in the sense that the interpretation of the latter is conditional upon the tacit acceptance of these implicit meanings (cf. pre-supposition = "an assumption that comes before"). For instance, a sentence such as "The Cold War has ended" presupposes that the existence of the entities it refers to, in this case the "Cold War". The study of presuppositions therefore often concentrates on meaning dimensions which are "taken for granted" in an utterance or a text and hence this area of pragmatic research offers an instrument which is well-suited for examining the links between language and ideology (Click  for an example analysis).
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    • Face and politeness phenomena:: The pragmatic interest in the communication of indirect speech acts, in particular, as well as the interest in the social-relational aspects of and situational constraints on information exchange, more generally, are at the basis of an interest in face and politeness phenomena. One entrance to the study of politeness phenomena can indeed be built around the observation that language users often depart from the conditions of optimal information exchange because a failure to do so would result in an amount of lost face. For instance, a "white lie" can be described as a linguistic strategy through which a speaker intentionally and covertly violates the maxim of quality so as to "spare the feelings" of the person s/he addresses or in order to save his/her own face. It is on the basis of observations like the above that some pragmaticists have proposed to complement Grice's cooperative principle and its four maxims of information exchange with a politeness principle and attendant maxims (Click  for a schematic overview). A politeness perspective can also be detected in the an analysis of many indirect speech acts. For instance, the use of an indirectly formulated request such as (son to dad) are you using the car tonight? counts as a face-respecting strategy, among other reasons, because it leaves room for the interlocutor to refuse by saying sorry, it is already been taken (rather than the more face-threatening you may not use it). In this version of politeness, speaker and hearer face are simultaneously attended to.
    • By far the most influential theory of politeness phenomena is that of P. Brown and S. Levinson,  Their theory is based on a particular interpretation of E. Goffman's writings on the role of "face" in social interaction (Brown & Levinson 1987:63):

        P. Brown and S. Levinson, 1987, Politeness. Some universals in language use. Our notion of 'face' is derived from that of Goffman and from the English folk term, which ties up face notions of being embarrassed or humiliated, or 'losing face'. Thus face is something that is emotionally invested, and that can be lost, maintained or enhanced, and must be constantly attended to in interaction. In general, people cooperate (and assume each other's cooperation) in maintaining face in interaction, such cooperation being based on the mutual vulnerability of face.

      According to Brown & Levinson, one can subsequently distinguish between two types of face wants: positive face and negative face. Positive face refers to the desire to be appreciated as a social person. Negative face refers to the desire to see one's action unimpeded by others. Corresponding to these two face-types, language communities develop strategies to attend to positive and negative face wants. These strategies are referred to as positive and negative politeness strategies. With particular reference to negative face wants, Brown & Levinson have developed the concept of a face threatening act to refer to verbal acts which intrinsically threaten face and may therefore require face-redressive action (Click  for a schematic overview of available options) . According to Brown & Levinson, there is a direct correlation between the amount of face work speakers put in and particular situational variables: (a) power, (b) social distance and (c) the gravity of the imposition (cf. a request to borrow someone's car usually involves more face-work than a request to use that person's pencil).

      Brown & Levinson predominantly see face wants in individualistic terms. Their speaker is a rational model person, who, when interacting, adopts rational goals of which she is conscious. The underlying assumption is that the behaviour of interactants displays a sensitivity towards a satisfaction of mutual face wants. In contrast, one may stress the situational diversification of systems of politeness as well as their conventional nature. See, for instance, Bourdieu who sees politeness in terms of conventions which reflect the determinate nature of power relations in a social space. Subcription to these conventions counts as an act of political concession. Compare also with critiques of speech act theory.

      Brown & Levinson are preoccupied with “losing face”, but there is hardly an equivalent discussion of “gaining face”. This choice of metaphor has been criticised as ethnocentric.

      The relevance of "face" in interactional analysis can be extended beyond Brown & Levinson’s particular utterance-oriented interpretation of it. Suggestions for this can be found in Goffman’s own work. In addition, one can think here of situations where speakers enter into confrontations with institutions in order to (re)claim certain entitlements. In terms of scope, this takes us beyond a pre-occupation with the "local" face-related dimensions of individual utterances towards a more "global" analysis of the face work dimensions of complete exchange sequences or encounters, especially disputes (see Sarangi & Slembrouck 1997 S. Sarangi and S. Slembrouck, 1997, 'Confrontational assymetries in institutional discourse.')

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    • The study of reference
    • is essentially a pragmatic theme. The focus is on how speakers establish various types of linkage between their utterances and elements in a situational context (e.g. objects, persons, etc.). One central question is the functioning of deictic elements, sometimes called shifters (i.e. lexical items such as "I, you, here, now, there, tomorrow, etc." whose referential meaning shifts with every new speaker or occasion of use). Within a linguistic anthropological strand of enquiry, deixis is viewed as a linguistic phenomenon which fundamentally challenges the view that language would be a self-contained, autonomous system. The presence of deictic elements ties up an utterance with contextually variable factors and such can even be argued to affect the meaning of other lexical items in the co-textual vicinity (see Duranti & Goodwin (1992b:43-4 A. Duranti and C. Goodwin, 1992b, 'Editors' introduction to W. Hanks' chapter on 'the indexical ground of deictic reference'.) for a lucid argumentation to this effect).

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  4. Linguistic anthropology

    Linguistic anthropology is a cover term for mainly Northern American approaches which contextualise language use in socio-cultural terms. According to Hymes (1964:xxiii)

      D. Hymes, 
1964. its scope may include problems that fall outside the active concern of linguistics, and always it uniquely includes the problem of integration with the rest of anthropology. In sum, linguistic anthropology can be defined as the study of language within the context of anthropology.

    Linguistic anthropology's origins lie in the wider anthropological concerns with indigenous peoples, societies and cultures in the United States, Canada, Meso-America and also farther away. Although its ancestry is in what was initially a US government-funded programme of documentations and descriptions of (mainly) American Indian indigenous languages, myths and historical narratives, linguistic anthropology, in its present form, is the result of a "paradigmatic shift" established in the 1960s (see ethnography of speaking and interactional sociolinguistics). In Duranti's (2001:5) words,

      A. Duranti, 2001,  '
Linguistic Anthropology: History, Ideas and Issues.' [...] linguistic anthropology as it is practiced today [...] is also more than grammatical description and historical reconstruction, and it is also more than the collection of texts, regardless of whether those texts were collected in one's office or under a tent. It is the understanding of the crucial role played by language (and other semiotic resources) in the constitution of society and its cultural representations.

    Nowadays, many linguistic anthropologists have a double agenda:

    • a premium on ethnographic fieldwork and description among indigenous peoples which continue to provide credentials for academic community membership, but with a shift towards contemporary situations of contact (with governments, other communities, private companies, bureaucratic institutions, etc) focusing on the role of language in the formation of a communal identities, literacy projects, language rights movements, in a wage-labour economy, in struggles over economic resources, etc. As an illustration consider Collins' (1998:259) characterisation of his own work among the Tolowa in Northern California in terms of a double shift in perspective:

        James Collins, 'Our ideologies and theirs.' to move away from "salvage linguistics" that documents for science another dying language, while tryng to understand what losing a language means for those who face that loss; to move away from a "salvage ethnography" that analyses memory culture, while trying to understand current social dynamics against the backdrop of long-announced and externally perceived cultural death.

      In quite a number of cases, this shift in perspective has foregrounded inequality, power relationships and (language) ideologies - also in the sense of raising issues of appropriation and entitlement in the contact situation between linguistic anthropologist and researched communities.

    • A commitment to the study of language use as situated - institutionalised - practice (for instance, A. Duranti's work on council meetings in Western Samoan villages) and often this is not restricted to "indigenous" contexts (for instance, E. Mertz's work on the contextualisation of legal precedents in US law school classroom discourse as providing critical moments in professional socialisation; another example would be S. Philips, who has published both on linguistic standards of evidentiality in US criminal courts and on judicial practices in Tonga). In this respect, it is true to say that much work in linguistic anthropology has a discourse analytical and/or a pragmatic orientation.
    Finally, note that linguistic anthropology (including interactional sociolinguistics ) is not to be confused with variationist sociolinguistics. Although at one point, Hymes and Gumperz included Labov's work on language change in the emerging discipline called "ethnography of communication" (using even "sociolinguistics" as a synonym), the two have clearly gone separate ways since the mid-80s. The variationist method is rather exclusively quantitative. It is positivist and tends not to be informed by anthropological theory (e.g. ethnography). Sociological variables such as class, gender, race, etc. tend to be treated as independent situational variables (rather than as culture-specific and situationally-contingent constructs).

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    Ethnography of speaking develops out of a wider appeal (in the mid 1960's) for "studies that would analyse in detail how language is deployed as a constitutive feature of the indigenous settings and events that constitute the social life of the societies of the world", as anthropological linguistics could "no longer be content with analysing language as an enscapsulated formal system that could be isolated from the rest of a society's culture and social organisation." (Duranti & Goodwin 1992a:1 A. Duranti & C. Goodwin, 
1994, 'Rethinking context: an introduction')).

    First of all, some notes on ethnography. Ethnography is a principal mode of anthropological enquiry, but there is no unified conception of it. According to Alessandro Duranti (1997:84-5), ethnography is first of all a method. It offers a set of valuable techniques with allows researchers to connect linguistic forms with cultural practices. Its integration within other methods for the documentation of speech patterns sets linguistic anthropologists aside from other researchers into language and communication:

    However, ethnography can also be captured as a particular research ethos (in the sense that expertise in it is generally assumed to come with accumulated experience in fieldwork) with rather far-reaching theoretical implications (in the sense that it presupposes a particular epistemological orientation). One common tenet is undoubtedly the need for involved participation and distanced observation as starting points for all analysis. In Hymes' (1980 D. Hymes, 1980, 'What is ethnography?') view, etnography can be characterised as an interactive-adaptive method of enquiry. It

    • involves training in the accumulated comparative knowledge of a subject
    • is based on a desire to be comprehensive (i.e. characterised by a systematic interest in a wide range of related ways of life)
    • may well be topic-driven
    • prioritises comparative and constrastive analysis
    • must lead to hypothesis formation and ultimately generalisation
    • is open-ended and subject to self-correction during the enquiry
    Note that Hymes links the latter with a general mission of anthropology, expressed in terms of a desire to "overcome the limitations of the categories and understandings of human life that are part of single civilisation's partial view" (1980:92 D. Hymes, 1980, 'What is ethnography?'). Note that he also formulates the validity of ethnographic insights in terms of accurate knowledge about the meaning of particular behaviours, objects, institutions for those who participate in it. Ethnography, in Hymes' view, is essentially a participant-driven approach but it would be a mistake to assume that it is based on an illusory metaphor of pure induction: "[T]he more an ethnographer knows on entering the field, the better the result is likely to be" (1980:92 D. Hymes, 1980, 
'What is ethnography?'; compare with some versions of conversation analysis). Ethnography is perhaps best thought of as an epistemology which constantly moves between what is local/specific and the general, between knowledge already acquired and new data. Nor does ethnography exclude critical concerns. Consider in this respect also Hymes (1980:100):

      D. Hymes, 1980, 'What is ethnography?' It [Ethnography] is a mode of enquiry that carries with it a substantial content. Whatever one's focus of inquiry, as a matter of course, one takes into account the local form of general properties of social life - patterns of role and status, rights and duties, differential command of resources, transmitted values, environmental constraints. It locates the local situation in space, time, and kind, and discovers its particular forms and center of gravity, as it were, for the maintenance of social order and the satisfaction of expressive impulse.

    Ethnography stresses the necessity of knowledge that originates in participation, ordinary communication and observation. This provides a major point of discontinuity with many European traditions in discourse analysis - at least to the extent that the latter show a tendency to isolate textual material as "objects" for analysis, drawing reifying boundaries around it. Instead, ethnography values a careful treatment of context (the explicitation of context itself is an epistemological problem), insisting that it is impossible to separate speech data from the history under which it was obtained (see also natural histories of discourse). As Scheper-Hughes (2000:132 N. Scheper-Hughes, 2000, 'Ire in Ireland') points out,

      N. Scheper-Hughes, 2000, 'Ire in Ireland' the question often posed to anthropologist-ethnographers about the dangers of 'losing one's objectivity' in the field is really quite beside the point. Our task requires of us only a highly disciplined subjectivity".

    Ethnography stresses connections between sites and media of discourse, in ways which encourage a participant-oriented rather than a more narrowly text-oriented approach to "meaning". Consider in this respect Hymes (1980:95):

      D. Hymes, 1980, 'What is ethnography?' A key to the significance of a type of television programme may not be in the amount of time the family set is on, but in the family pattern of speaking around it. Is the set on, but ignored? Does someone insist on and get silence? Is the program essentially a resource for continuing conversation?

    In a programmatic vein, ethnography - as it presupposes a dialogic situation of contact as its primary locus for research activity - also carries with it the potential for helping to overcome divisions of society into those "who know" and "those who are known". Because it presupposes an inversely-oriented pair of asymmetries (the ethnographer will be "one-up" on accumulated scientific expertise but will be "one-down" on insiderness - especially in the early stages, and, vice versa, the informant may acquire scientific expertise in the course of the research), ethnography is arguably better-suited for critical research with interventionist and emancipatory ambitions than critical paradigms which are based exclusively on a knowledge-based advantage of the researcher when it comes to determining foci, priorities and desirable goals (see also Slembrouck 2001 S. Slembrouck, 2001, 'Explanation, interpretation and critique in the analysis of discourse.'). The "learning" aspect also sets ethnography apart in terms of how one determines what needs to be researched. Agar (1996: 119-120, 126) elaborates the latter point in the general context of "hypothesis-testing":

      M. Agar, 1996, 
The professional stranger. An informal introduction to ethnography (2nd edition). It's not necessarily that ethnographers don't want to test hypotheses. It's just that if they do, the variables and operationalisations and sample specifications must grow from an understanding of the group rather than from being hammered on top of it no no matter how poor they fit. [...] things like the learning role, the long-term intensive personal involvement and the holistic perspective are what set ethnography apart - they enable us to learn what people are like rather than seeing if a minute piece of their behaviour in a context we define supports or does not support our ideas of the way they are like."

    Finally, ethnography raises issues of representation, in a way which problematises the relationship between "scientific" and "everyday" modes of representing categories, relationships, connections, etc. Note in this respect (Hymes 1980:98):

      D. Hymes, 1980, 'What is ethnography?' The general problem of social knowledge is two-edged: both to increase the accumulated structural knowledge of social life, moving from narrative to structurally precise accounts, as we have commonly understood the process of science, and to bring to light the ineradicable role of narrative accounts. Instead of thinking as narrative accounts as an early stage, we may need to think of them as a permanent stage, whose principles are little understood, and whose role may increase. [...] If narrative accounts have an ineradicable role, this need not be considered a flaw. The problem is not to try to eliminate them, but to discover how to assess them. [...] The question of narrative brings us to another aspect of ethnography. It is continuous with ordinary life.

    Ethnography of speaking offers a radically descriptive orientation for the accumulation of data on the nature of ways of speaking within speech communities. Hymes' own formulation of the project is really a preliminary listing of fundamental notions and concepts that must be addressed within an adequate descriptive theory for sociolinguistic enquiry. As he puts it, "what is presented here is quite preliminary [...] one might call it 'toward toward a theory'. Some of it may survive the empirical and analytical work of the decade ahead." (Dell Hymes, 1972:52 D. Hymes, 1972, 'Models of the interaction of language and social life'). This looseness, I think, is best understood in terms of drawing attention to relevant concepts that were around at the time, stressing the potential connections between them, but also in terms of not pre-empting the outcomes of empirical and analytical work still to be undertaken. However, as a theoretical position, Hymes' project singles out diversity of speech as the hallmark of sociolinguistic enquiry (1972:39).

      D. Hymes, 1972, 'Models of the interaction of language and social life' Underlying the diversity of speech within communities and in the conduct of individuals are systematic relations, relations that, just as social and grammatical structure, can be the object of qualitative enquiry. A long-standing failure to recognise and act on this fact puts many now in the position of wishing to apply a basic science that does not yet exist.

      [...]

      A general theory of the interaction of language and social life must encompass the multiple relations between linguistic means and social meaning. The relations within a particular community or personal repertoire are an empirical problem, calling for a mode of description that is jointly ethnographic and linguistic.

    A brief and extremely cursory overview of the fundamental notions which Hymes lists:

    • Ways of speaking is used as the most general term. It is based on the idea that communicative conduct within a community entails determinate patterns of speech activity. The communicative competence of persons comprises knowledge with regard to such patterns.
    • The term fluent speaker draws attention to differences in ability, as well as the need to describe normative notions of ability. Different communities can be expected to hold differing ideals of speaking for different statuses, roles and situations (e.g. they may be based on memorisation, improvisation, quality of voice, etc.).
    • Speech community is a primary concept which postulates the unit of description as a social, rather than a linguistic entity. Rather than start with a "language", one starts with a social group and then begin to consider the entire organisation of linguistic means within it. A speech community is defined tautologically (but radically!) as a community which shares knowledge of rules for the conduct and interpretation of speech.
    • Speech situation are activities which are in some recognisable way bounded or integral. They may have verbal and non-verbal components. They may enter as contexts into statements of rules of speaking (e.g. as an aspect of setting - see below), but they are not in themselves governed by such rules throughout.
    • The term speech event is restricted to (aspects of) activities which are directly governed by rules or norms for the use of speech, with the speech act as the minimal term in the set - for instance, a party (speech situation), a conversation during the party (speech event), a joke within the conversation (speech act).
    • Sixteen components of speech:

      Settings
      • setting
      • scene
      Key
      • key
      Participants
      • speaker, sender
      • addressor
      • hearer, receiver, audience
      • addressee
      Instrumentalities
      • channels
      • forms of speech
      Ends
      • purposes - outcomes
      • purposes - goals
      Norms
      • norms of interaction
      • norms of interpretation
      Act sequences
      • message form
      • message content
      Genres
      • genre

      Note that Dell Hymes formulated the so-called SPEAKING-framework almost as a footnote, announcing it as a purely mnemonic code word, whose use may have little to do with an eventual theory or model. The grid refomulates the sixteen components, reducing them to the eight letters of the term "speaking".

    • Rules of speaking refer to the observation that shifts in any of the components of speaking may mark the presence of a rule, a structured relation (e.g. from normal tone to whisper, from formal English to slang, correction, praise, embarrassment, withdrawal, evaluative responses, etc.). Differences in the hierarchy of components are also an important part of the taxonomy of sociolinguistic systems.
    • Functions of speech may be statable in terms of relationships among components (e.g. in a given period or society, poetic function may require a particular relationship between choice of code, choice of topic and message form). At the same time, Hymes warns that the definition of function cannot be reduced to or derived directly from other components.

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    Ethnopoetics

    still to be developed

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    The origins of the concept of indexicality lie in Charles Peirce's distinction between three types of sign-based meaning relationships. Unlike symbols (characterised by an arbitrary form/meaning-relationships) and icons (which reproduce some aspect of a referent), an index is characterised by an existential relationship with the referent (classical examples include: smoke indexes fire). The category of signs that function indexically can easily be extended to a range of linguistic expressions such as demonstrative pronouns (e.g. this, that, those), personal pronouns (e.g. I, you, we), temporal expressions (e.g. now, then, yesterday) and spatial expressions (e.g. up, down, below, here) - in short, deictic elements (sometimes called 'shifters') function indexically. The property of indexicality can be argued to extend to much of linguistic communication - as language is full of examples which are "existentially connected" to particular aspects of social and cultural context.

    According to Michael Silverstein (1992:55), indexicality can be understood in spatial imagery:

      M. Silverstein, 1992, 'The indeterminacy of contextualisation. When is enough
 enough' In a topological image, indexicality is by definition what I call a radial or polar-coordinate concept of semiotic relationship: indexical sign-vehicles point from an origin that is established in, by and at their occurring as the here-and-now "center" or tail, as it were, of a semiotic arrow. At the terminus of the radial, or arrowpoint, is their indexical object, no matter what the perceptual and conceptual dimensions or properties of things indexed. Strictly, by virtue of indexical semiosis, the "space" that surrounds the indexical sign-vehicle in unboundedly large (or small), characterisable in unboundedly many different ways, and its indexical establishment (as having-been-brought into being) almost limitlessly defeasible.

    One strength of the concept of indexicality is undoubtedly that it draws attention to meaning-making processes which in terms of "existential" connections which users definitely make between sign and the social world which they inhabit but which are hard to pin down precisely in terms which allow firm generalisations. In this reading, speech act force assignment can be understood in indexical terms, i.e. as a matter of a situated establishing of a meaning relationship between a particular utterance and a social act that has come into existence (as different from saying: such and such an utterance have such and such a force in a context-independent way - without having to address the question "for whom?"). A similar analytical radicalisation can be claimed for applications of indexicality in the area of code-selection and switching. What is "existentially assumed" (inferred as "social facts") about a speaker when s/he selects a particular code or switches between codes (e.g. display of competence, display of group membership, oppositional alignment, situational conformity, etc.). In as much as it may be difficult for researchers to pin down what exactly is being indexed, it is unmistakably so that something very consequential is being indexed.

    Duranti (2001:26 A. Duranti, 
'Linguistic anthropology: history, ideas, and issues.') makes the point that Silverstein's concept of metapragmatic awareness provides a framework for thinking about the power of specific linguistic forms to reveal or to hide (from speakers' consciousness) their indexical value. This concept of metapragmatic awareness has its origin in theories of linguistic relativity and its underlying assumption about the unconscious nature of linguistic knowledge. In Silverstein's version, features of language structure can either favour or hinder native speakers' ability to interpret pragmatic value. One point to be made in passing here is that this enables a critique of the use of existing lexicalisations of speech acts for inventory of speech acts in a language (there may be speech act forces which cannot be lexicalised in a speech act force verb). But there is more. Linguists have tended to dismissive of native speakers' failure to distinguish between, say, gender as a part of linguistic structure, and, gender in the sense of particular objects/entities being associated with [+/- (fe)male] as part of a "natural order" in the "world out there". The latter has been seen as folk linguistic reasoning (and intrinsically uninteresting to the student of language - except to raise it in order to demystify it). In Silverstein's view, however, one is interested in how speakers make sense of language use and the world. So, rather than disqualify certain informant perceptions as "folk theory", the interesting question is: why do these perceptions occur and why do they show up in this area? It is indexicality which provides the pivotal concept here. In a view which accepts that cultural categories of experience may be extended to areas where no such linkage can be presupposed, the question how speakers orientate themselves (i.e. "where do speakers establish existentially-informed meaning relationships?") matters more than answering accurately the question "does the category at this point really apply?" - in the sense that an answer to the second question should be subsumed in an answer to the first question, rather than being primary.

    One question which continues to hover around the profileration of applications of the concept is, of course, what are the limitations of the concept?

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    According to John Gumperz (Gumperz 1999:453-4), interactional sociolinguistics originated in criticism of earlier work in the etnography of communication which explained cultural diversity in terms of differences between bounded language-culture systems. Instead, interactional sociolinguistics has its origins in

    Gumperz' discourse analytic programme is sociolinguistically motivated: he "did not set out to study interaction in the abstract" (2003:105). In view of his early fieldwork in India and in Europe, the coinage "interactional sociolinguistics" is to be taken literally in positing a different picture of sociolinguistic variability, captured in an interactional sociolinguistic hypothesis which states that accumulated patterns and density of interpersonal contact, ideologies of interpersonal relations and normative principles of appropriacy form are intrinsic to explanations of processes of linguistic convergence, divergence and diversity and often turn out to be more significant than social categorisations.

    Over the years, Gumperz' has also developed a socio-cognitive perspective on interactional research, in early work by insisting on the ideological and constructed nature of communities and thematising the social productivity of discrepancies between the linguistic nature of boundary markers and the social import which these receive in users' perceptions - and, in later work, by concentrating on process of conversational inference in intercultural encounters, often in situations of gatekeeping. Correspondingly one can see a specific orientation to participant understandings in his work oriented to practices of contextualisation,

    Thus, one part of his work engages very directly with cognition and inferential processes as depending on culturally-informed but situated inferential processes which play a role in talkers' interpretative constructions of the kind of activity or frame they are engaged in, of a speaker's intention, of what is required next, etc.

    The concept of contextualisation is based on a reflexive notion of context, i.e. context is not just given as such in interaction, but it is something which is made available in the course of interaction and its construal depends on inferential practices in accordance with conventions which speakers or may not share. A crucial role in this is how talkers make available and act on so-called contextualisation cues, which John Gumperz (1999:461) defines as

    Typical contextualisation cues are code switching, style switching, prosodic choices, rhythm, particular lexical or syntactic choices, etc. Gumperz distinguishes between two levels of inferencing: (1) global inferences oriented to the "activity type" (what an exchange is about, what topics can be brought up, what should be conveyed (in)directly, etc.) and (2) local inferences oriented towards "preference organisation" (what is intended by one particular move and what is what is required by way of response). By focusing on regularities in intercultural and interethnic encounters (especially in institutional contexts of gatekeeping such as selection interviews), interactional sociolinguistics seeks to explain "unwarranted" institutional outcomes in terms of a speaker/listener's failure to recognise or respond to particular culturally-bound conventions of interpersonal communication - for instance, continuing with the example of selection interviews, how differences in discursive behaviour may have informed judgements of ability and how explanations for this have to be sought in, say, an Asian interviewee's failure to contextualise certain prosodic cues in the native English interviewer's questions but also the gatekeeper's failure to anticipate differential contextualisation practices ( Click here for an example analysis). This way, interactional sociolinguistics also foregrounds how interpretations of talk are interactionally fed by and feed into larger "macro-communicative" orders. More recent versions of the approach also focus on the role of "ideologies of language" in inferential processes.

    One of the major strengths of interactional sociolinguistics is its insistence on the occurrence of asymmetries in the communicative background of talkers. It cannot be taken for granted that speakers and hearers share the same inferential procedures or contextualise cues in the same way. Such sharing has to be demonstrated in analysis and one of the main aims indeed is to show how diversity affects interpretation. Compare (and contrast!) with the study of information exchange in analytical philosophical traditions.

    A second strength is undoubtedly that, while interactional sociolinguistics takes on board the need to examine in detail the sequential positioning of turns at speaking, it does not share conversation analysis's restrictive concern with overt wording.

    A third (and perhaps the most important) strength lies in its "pivotal" outlook - a concern with micro-processes in a way which can throw light on broader social processes and cultural issues - coupled with a dynamic conception of 'context' which recognises open-endedness and resists a neutralisation of a particpant's perspective. The latter is reflected in attendant linguistic anthropological developments of the concept of (re)contextualisation. As Silverstein (1992:75) notes:

    For Gumperz (1992:50 J. Gumperz, 1992, 'Contextualisation revisited'), contextualisation cues function indexically (e.g. they share many of the characteristics of shifters; they foreground the discourse-level signalling processes which render human interpreters central to the process of interpretation); however, what sets contextualisation cues apart is that they are not necessarily lexically based (e.g. code-switching and prosody signal relational values quite independently of the 'propositional meaning' of particular lexical strings; click here for an illustrative analysis).

    One uneasy question which surrounds the interactional sociolinguistic framework is: when observing asymmetries, what is "institutional" and what is "cultural"? For instance, routine organisational or institutional 'knowhow' may be taken for granted by one party but remain unknown to the other.

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    Natural histories of discourse is a discourse-oriented perspective on the study of culture. In their editorial introduction to the volume with the same title, Michael Silverstein and Greg Urban (1996:2-3) link up the term 'natural histories of discourse' with a focus on

    The perspective of "natural histories of discourse" takes issue with the anthropological idea of "text-as-culture" to the extent that the latter allows the analyst of culture to extract a portion of ongoing social action and draw a reifying boundary around it, before enquiring into its structure and meaning (cf. the idea that culture is embodied in a set of texts which are handed down from generation to generation). To equate culture with its resultant texts is to miss the point that the thingy-ness of texts is but one stage in ongoing cultural processes and although that thingy-ness may appear to have a quasi-permanent shape (which is by no means always the case), it travels from context to context and as a result, it will enter into new orderings between texts and be surrounded by changed conditions of commentary and explanation. Being sensitive to the natural histories of discourse invites attention to strategies and modes of entextualisation (e.g. transcription, copying, paraphrasing, citing, editing, recording in a new medium, etc.) and how these are constitutive of processes of (re)contextualisation (i.e. create a (new) context for). Further,

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  5. New Literacy Studies

    New Literacy Studies is a cover name for an approach which has developed from the mid-1980s onwards (e.g. Barton 1994 D. Barton, 1994, Literacy: An Introduction to the Ecology of Written Language, Street 1993 B. Street, 1993, Social Literacies: Critical Approaches to Literacy in Develoment, Ethnography and Education) and which links up the study of literacy with a critical analysis of communicative practices - seen as situated social and historical practice. New Literacy Studies is critical of binary (essentialist) dichotomies between spoken and written language use and between oral and literate cultures. It also foregrounds plurality in the occurrence of situated types of literacy. It relies on methods of institutional discourse analysis but it also has something very specific to contribute to this domain:

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  6. Post-structuralist theory

    Post-structuralist thinkers conceive of the social space (organisations, institutions, social categories, concepts, identities and relationships, etc.) and the world of material objects as discursive in nature. This claim, also commonly known as there is nothing outside the text, has often been misconstrued, as if it would entail an idealistic denial of the existence of the material world. In the words of Ernesto Laclau and Chantal Mouffe (1985:108):

    A second, basic tenet of post-structuralist theory of discourse is that the process of meaning making in relation to people and objects is caught up in an infinite play of "horizontal" difference/equivalence. Meaning is never finally fixed; it is always in an unstable flux.

    Thus, the stress on openness is balanced (at least in the work of Laclau and Mouffe and a number of others) by the assumption that objects and social subjects and the relations between them may emerge in partially stable configurations which last for a longer or shorter period of time. Privileged discursive points which partially fix the meaning in a chain of signification are called nodal points (Lacan's point de capiton, lit: quilting points; in Jacob Torfing's words (1999 J. Torfing, 1999, 
New Theories of Discourse., 98-99), points "which sustain the identity of a certain discourse by constructing a knot of definite meanings" - e.g. god, nation, party, class, etc.). Nodal points are capable of concealing ambiguities. They are

      J. Torfing, 1999, New Theories of Discourse, p. 98-99. not characterised by a supreme density of meaning, but rather by a certain empyting of their contents, which facilitates their structural role of unifying a discursive terrain [...] What happens is this: a variety of signifiers are floating within the field of discursivity; suddently some master signifier intervenes and retroactively reconstitutes their identity by fixing the floating signifiers within a paradigmatic chain of equivalence.

    Echoing S. Freud & J. Lacan, this is called the moment of over-determination in articulatory practice. The constructions of nodal points which partially fix meaning are crystalised in particular discourses and this makes social hegemony possible. However, a discourse can never succeed in completely imposing social order and continues to be subvertable by a contingent surplus in meaning outside itself ('a discursive exterior'). Note that Laclau and Mouffe's discourse theoretical model has a political ontology: its teleology centres on an understanding of how historically-specific dislocations 'break' a chain of signification, leading to the undermining/creation of old/new social antagonisms/hegemony in the disruption/establishment of old/new nodal points. Their theory is post-Marxist in the abandonment of class-essentialism and in the recognition of the contingency of social struggles. The openness/partial closure of the social is expressed in terms of a field of tension between meaning fixations and discourses being constantly overflown by a contingent infinitude of ambivalence.

    One of the achievements of post-structuralism is the radical way in which it has placed discourse analysis at the heart of the social-scientific endeavour. Its consequences for disciplines as diverse as anthropology, history, law, social psychology, sociology, etc. have been enormous. For instance, a post-structuralist logic advocates the view that "historic facts" or "legal facts" are discursive constructions. As a consequence, scientific historic writing falls within the scope of, say, narrative analysis, while judicial decisions can be viewed as outcomes of discursive practices which are socio-historically contingent (in this respect, post-structuralism shares a number of characteristics with conversation analysis and ethnomethodology - despite obvious differences in the underlying assumptions). Needless to add, a "truth/rationality"-crisis has been one of the effects.

    One of the weaknesses of post-structuralist discourse theory is undeniably its failure to be explicit about how to engage with the analysis of actual instances of text or social interaction-in-context. Note that this is not a straightforward matter of complementing discourse theory with empirical analyses of text and talk. The main challenge here seems to be how to reconcile the need to be explicit about methodology with a non-essentialist and non-positivist view on the production of knowledge. One proposal (Howarth 2000 D. Howarth, 2000, Discourse.) is based on an elaboration of Michel Foucault's genealogical method: to focus on the deconstruction of conditions of possibility of dominant problematisations in a specific socio-political context, in short, an interest in dissolving power/knowledge complexes.

    Post-structuralist theory is conventionally (and, at times, almost stereotypically) associated with the work of Michel Foucault, Jacques Derrida and Jacques Lacan. One other name stands out: M.M. Bakhtin and he truly deserves a separate website of his own. Although he is not a post-structuralist in the strict sense of the term (his writings date from the first half of the previous century), his work became very influential within Western Europe through the post-structuralist movement (from the late sixties onwards). Key-terms associated with the work of Bakhtin include dialogicity and heteroglossia. Most important of all is probably his critique of Saussurean linguistics, following from his insistence on a dialogic view on language use.
     

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  7. Semiotics and cultural studies
  8. Semiotics and communication studies: The term semiotics is first of all to be associated with the name of its founding father, F. de Saussure, who argued that language is just one among many systems of signs (e.g. visual forms of communication). Linguistics, therefore, should be seen a sub-discipline of the wider, overarching discipline of semiotics, the science of sign systems. For a number of years, semiotics was largely bracketed by the concerns of departments of communication and media studies (incl. film studies). This is not surprising, as, initially, these were the only academic departments which studied media texts and for whom "visual text" is just as important as "verbal text". The term semiotics also features strongly in the work of the French post-structuralist literary scholar, Roland Barthes, who studied fashion, boxing, etc. as sign systems. Compare also with the work of John Fiske, who, in one of his essays, reads the spacing of "zones" on Cottlesoe beach in Western Australia as a text constituted by populations of beach users (families, surfers, nudists, bathers, pet animals, etc.).

    The neglect of the non-verbal text is one of most blatant shortcomings in 90% of research into language use. A rectification of this situation is urgently called for, if language researchers do not want to be overtaken by history! Semiotics provides one avenue for developing such a programme.

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    Cultural studies:Cultural studies is a vast field. Its origins are usually associated with two founding figures, Raymond Williams and R. Hoggart and their particular angle on the 'high/low culture'-debate in the 1950s. They agreed with earlier views (e.g. T.S. Eliot) that literary criticism can offer a critique of culture in the sense that the culture of a society can be 'read' in a literary critical way, but they disagreed as to the object of enquiry. For Williams and Hoggart, culture should not be restricted to the Great Works of Art. Instead the focus should be on everyday behaviour and expressions - culture "as it is lived". One very important centre of development has been the CCCS (the Birmingham Centre for Contemporary Culture Studies, founded by Hoggard in 1964). When Stuart Hall became director in 1972, he gave the centre a new interpretation by  introducing the ideas of French structuralism, by relying on a sociological method on enquiry and by linking up CCS with political struggle in the Gramscian sense.  CCS is mainly interested in mass culture and consumer society. Its programme can perhaps be captured in terms of a critical and political response to social, economic and political changes in Western, late capitalist societies. For CCS, culture entails the totality of everyday social existence. Its work has been characterised by a strong Marxist and post-Marxist undercurrent (especially the British and the Australian variants) which was pretty orthodox Marxist in Williams' days, explicitly Gramscian in the work of S. Hall and associates, but in other centres also strongly influenced by the ideas of the Frankfurter Schule. Its most salient research themes have been (i) ethnicity and identity (in particular, the "new ethnicities" - e.g. immigrant identities in Britain) and (ii) an analysis of the 'New Right' - e.g. the transformation of the welfare society in Thatcherite Britain).

    Discourse is central to CCS, but its daily use of the concept is subject to the same restrictions as post-structuralist theory. There has been a lot of (theoretical) work on the discourses of postmodernity, but CCS does not offer a paradigm for text analysis as such. However, there are very intimate ties with communication studies and semiotics (cf. CCS's interest in popular film). CCS's links with linguistically-oriented discourse analysis are in many respects indirect - giving research a particular orientation and direction and mediating certain key insights. Let me just list a few:

    CCS's development of the "multiple, fragmented identities"-theme deserves mention in its own right because it provides an important theoretical correction to certain prevailing assumptions within sociolinguistic research. For instance, in her Lacanian reading of social identity, Angela McRobbie suggests we stress the (negated) "absent" as much as we do the (affirmed) "present". To her, identity is not just a matter of "who/what one is", but also "who/what one is not", "who/what one could be" and "who/what one would like to be".

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  9. Social Theory

    Michel Foucault is often called a philosopher and a social theorist, sometimes a historian and a literary critic, but also a post-structuralist thinker. One can see these identities merge into a single project, at least, if we can agree to call him "a critical historiographer of the humanist discourses of modernity". For Foucault, the humanist discourses of modernity are knowledge systems which inform institutionalised technologies of power. Foucault's main interest is therefore in the origins of the modern human sciences (psychiatry, medicine, sexuology, etc.), the rise of their affiliated institutions (the clinic, the prison, the asylum, etc.) and how the production of truth is governed by discursive power regimes. The latter, however, should not be understood exclusively in "language"-terms (cf. the attention he pays to the power-dimensions of the ways buildings are designed). Foucault's work can be divided into three stages: archaeology, genealogy and post-modern ethics. Note that the first two stages involve a metaphoric reading of a particular sub-discipline of history.

    As an afterthought, two "facts" about Foucault, which are worth keeping in mind: (i) his rejection of the concept of "ideology" and (ii) his particular perspective on "power".

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    From a perspective of language studies, the French sociologist/anthropologist, Pierre Bourdieu, is perhaps most readily associated with the key concepts of linguistic/symbolic capital and linguistic habitus, their positioning in linguistic markets and their role in the production of communicative legitimacy (with attendant effects of social reproduction, domination, exclusion and situated silencing). This, however, has to be seen as part of a larger project, which his close collaborator, Loïc Wacquant, summarises in terms of overcoming "the antinomy between subjectivist and objectivist perspectives, social physics and social semiology, so as to produce a unified, materialist science of human practice and symbolic power" (2002:53 L. Wacquant, Death Notice in Anthropology News).

    One of the recurrent themes in Bourdieu's work is that of an enquiry into the social conditions of possibility for particular practices - ultimately part of an enquiry into the production of social distinctions (artistic, cultural, educational, linguistic, related to fashion, etc). When taken to the domain of language study, these questions imply a displacement of an autonomous linguistic object of enquiry, focusing instead on the conditions for the production (and recognition of) legitimate participation, legitimate language and a view in which language use is always invested with value - appropriacy and well-formedness beyond grammatical acceptability (Bourdieu 1984:103-104):

    Bourdieu's sociological critique of linguistics entails a threeway displacement of concepts (1976:646):

    One fairly accessible entry into Bourdieu's theory of capital has been developed in Bourdieu (1986 P. Bourdieu, 1986, 'The forms of capital'.). Its starting point is the observation that the social world can be viewed accumulated history. Unless one wishes to reduce this history to a series of short-lived mechanical equilibria (in which the actors can be treated as interchangeable), its understanding requires the introduction of the notion of capital and the attendant concept of accumulation. Capital is accumulated labour (in a material form or in an incorporated form). It takes time to acquire but once acquired it can be invested into a new situation - in this respect, it does not matter whether one talks about money or forms of behaviour. Capital is acquired by individual actors and it can be accumulated exclusively: this brings out a dimension of the invididual as a strategic player in the social world, acting on perceptionsa of value, profitability, etc. Capital is also a force which is reflected both in objective structures. It creates a set of conditions embedded in the reality of the social world and it determines the chances to durable success for specific practices within that world. Finally, capital is what makes the societal game into something different from a game of pure chance. Only at the roulette table one comes across a virtual world in which anyone can acquire a new financial and social status overnight in a situation of perfectly equal opportunity, unhampered by mechanisms of gradual acquisition, profitable investment or conditions of hereditary transfer. In contrast, capital needs to be invested in a particular way, it needs time to become profitable.

    Bourdieu's reliance on a framework which revolves around the concept of 'capital' in its various manifestations is not based on a straightforward simile which seeks to explain social processes in education, art, etc. through a logic which in its purest form is to be found in our understanding of economic markets. Quite the contrary, Bourdieu's institution of the concepts of 'social capital', 'cultural capital', 'symbolic capital', etc. is based on a reversal of the reductionism which limits the logic of the markets to what is narrowly economic and which conceives of the artistic, the educational, etc. as 'desinterested'. Bourdieu's point is that one must do theoretical and analytical justice to the diverse forms of capital in their various manifestations (and not just the one which is recognised by economic theory).

    Thus, the point about linguistic capital is not only that symbolic exchanges can be compared conceptually to economic transactions, but also that linguistic capital is a field-specific form of capital, which, under certain conditions can be transformed into other forms, while it cannot be reduced to any of these other forms (e.g. linguistic dispositions allow the acquisition of educational qualifications which in their turn will promote access to prestigiuous jobs with prospects of entry into attractive social networks). Important from a sociolinguistic point of view, are then the processes of control over the value of symbolic resources which regulate access to other social, cultural and economic 'goodies' (Heller & Martin-Jones 2001:2-3 M. Heller & M. Martin-Jones, 2002, 'Introduction: symbolic domination, education and linguistic difference'). In this way, Bourdieu's cautions us against the objectivism of economistic reductionism and the subjectivism which reduces social transactions to communicative events:

    Perhaps one can conclude that Bourdieu seeks to establish the specificity of non-economic forms of capital by radically applying an analysis of economic capital to it, be it with a focus on sets of perceptual differences (it is the quality of the negation of forms of economistic logic which make up the specificity of non-economic forms of capital). These perceptual differences are indeed treated as clandestine apparancies (their apparent character can be exposed through an analysis in terms of economic capital). However, at the same time, they are not treated as redundancies (the workings of, say, social capital cannot be shown or explained unless subjective differences from the logic of economic capital are taken seriously as factors which constitute the difference). For instance, the ways in which cultural capital masks itself is essential to our understanding of it as capital. Note that such an overcoming of a subjectivist/objectivist antinomy is repeated in Bourdieu's definition of habitus.

    Through the notion of linguistic habitus, Bourdieu, refers to individual differences in practical linguistic competence. Habitus refers to a speaker's competence as a strategic player: their ability to put language resources to practical use but also to anticipate the reception of their words and to profit from this. However, at the same time, habitus is seen as an internalised disposition of objective structures: a system of choices influenced by inhereted and accumulated asset structures (e.g. the language brought to school because of one's social background rather than merely a matter of individual aptitude). The formation of a habitus is continually being sanctioned by relative successes/failures in the market of linguistic exchanges. An early formulation of this position (Bourdieu 1976:654) reads:

    Very importantly, the concept of a "habitus" presupposes a theory of linguistic practice, rather than a theory of the linguistic system (which Bourdieu radically rejects as an abstraction completely detached from the "fields of social action"). Habitus receives multiple definitions: Habitus is discourse adjusted to a situation, a market, a field. Habitus is capital. Habitus is hexis - it refers to a set of internatilised bodily dispositions. Habitus is schematic knowledge, because it generates practices and regulates their evaluative reception. Finally, habitus encompasses ethos (cf. Goffman's claim that the interaction order is a moral order).

    In Bourdieu's model, all linguistic situations function like markets. In 'ce que parler veut dire' (1984:98), he defines discourse through the formula: speaker competence + market = discourse.

      P. Bourdieu, 1984, 'Ce que parler veut dire'. Le discours que nous produisons, selon le modèle que je propose, est une 'résultante' de la compétence du locuteur et du marché sur lequel passe son discours: le discours dépend pour une part (qu'il faudrait apprécier plus rigoureusement) des conditions de réception.
      Toute situation linguistique fonctionne donc comme un marché sur lequel le locuteur place se produits et le produit qu'il produit pour ce marché dépend de l'anticipation qu'il a des prix que vont recevoir ses produits. [...] Un des grands mystères que la socio-linguistique doit résoudre, c'est cette espèce de sens de l'acceptibilité. Noun n'apprenons jamais le langage sans apprendre, en même temps, les conditions d'acceptibilité de ce langage. C'est-à-dire qu'apprendre un langage, c'est apprendre en même temps que ce langage sera payant dans telle ou telle situation.
    Thus, discourse here surfaces as a general term for language use when interpreted as linguistic practice adjusted to a market situation. It is defined as language use implicated in an authority/belief-structure.

    A few interesting, further implications:

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    Jürgen Habermas

    still to be developed

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  10. The sociology of order in interaction

    The writings of the Canadian-born sociologist, Erving Goffman, are undoubtedly among the most influential theoretical sources for the study of spoken interaction, but he is not ordinarily ranked among the major social theorists of the past century. When asked for his specific contribution, one reply will consist of a brief list of "powerful" concepts (i.e. interaction order, frame, footing and face) but it is equally true that the relevance of Goffman's work for discourse analysis is still in more than one respect left to be explored (for instance, his distinction between the front and back regions of institutional action, cast as a distinction between formal public performance (front region) and more informal back region activity "where the impression fostered by the performance is knowingly contradicted as a matter of course" (Goffman 1959:114 E. Goffman, 1959, The Presentation of Self in Everyday Life)).

    Some of Goffman's writings can be situated in the context of a sociology of psychiatric (and other "total") institutions but conducted against the background of action-oriented descriptions of participant orientations in "normal interactive behaviour" (note that this particular combination is echoed in Sack's early conversation analytic work on suicide helpline calls and in Garfinkel's work on psychiatric clinics). Note in this respect Goffman (1967b:47-48):

      E. Goffman, 1967b, 'The nature of deference and demeanour'. Data for the paper are drawn chiefly from a brief observational study of mental patients in a modern research hospital. I use these data on the assumption that a logical place to learn about personal proprieties is among persons who have been locked up for spectacularly failing to maintain them. Their infractions of propriety occur in the confines of the ward, but the rules broken are quite general ones, leading us outward from the ward to a general study of our Anglo-American society.

    Thus, one will find in Goffman's writings not only a critique of pyschiatry as moving far too easily from social delicts to mental symptons, resulting in a failure to assess the impropriety of acts that bring a person under the attention of the psychiatric care (see especially Goffman 1967c: 137ff. E. Goffman, 1967c, 'Mental symptons and public order'.), such a critique is also couched in a programmatic enquiry into the construction and maintenance of the self in the rituals of face-of-face interaction. Goffman's sociological method has been influenced by phenomonology. It borrowed in particular from the work of A. Schutz on interactive relations, commonsense understanding via types and the situational character of relevance. Together with Harold Garfinkel, Goffman is at the basis of ethnomethodology and its further spin-off conversation analysis.

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    Conversation analysis: According to Deirdre Boden D. Boden, 1994, The Business of Talk., conversation analysts are sociologists who have turned the problem of social order upside down. For them, the crucial question is not how people respond to a social order and its normative constraints, but rather how that order is brought about in a specific situation, through activities in quite specific time and place. To understand the orderliness of social life, one does not need abstraction and aggregation, but instead one must turn to the finegrained details of moment-to-moment existence and their sequential organisation.

    In other words, conversation analysts can be seen as sociologists who assume that everyday social structure is a skilled accomplishment by competent actors (cf. ethnomethodology). Conversation is one such type of action and one which is particularly salient in social terms. Moreoever, conversation can be recorded and described in detail, with transcriptions providing a yardstick for the replicability of social-scientific analysis. Thus, one version of the birth of conversation analysis - voiced in Harvey Sacks's methodological notes (1984:26) - links the technological advances of the 1960s in an accidental fashion to the fulfilment of a particular methodological project (critical of Weber, critical of Durkheim).

      H. Sacks, 1984, 'Methodological remarks.' When I started to do research in sociology I figured that sociology could not be an actual science unless it was able to handle the details of actual events, handle them formally, and in the first instance be informative about them in the direct ways in which primitive sciences tend to be informative, that is, that someone else can go and see what was said is so. [...] It was not from any large interest in language or from some theoretical formulation of what should be studied that I started with tape-recorded conversation, but simply because I could get my hands on it and I could study it again and again, and also, consequentially, because others could look at what I had studied and make of it what they could, if, for example, they wanted to be able to disagree with me.

    At what point exactly this preference for tape-recorded data became invested with an actively-developed suspicion towards the use of 'unsatisfactory data sources' in language description (e.g. interview data, observational data obtained through field notes, invented examples and experimental elicitation) is a matter of hindsight interpretation. For its practitioners, conversation analysis is a stake within the methodology debate of sociology (where does one situate one's sociological object of enquiry, i.e. society), with a clear preference for the formal properties of social action, and, in many cases, a suspicion towards any kind of pre-analytical theorising. For instance, conversation analysts often state their reluctance to allow categories to enter the analysis other than those entertained by the participants or revealed in an analysis of the sequential flow of interaction. This point is often captured through the ironicising image of rejecting a "bucket"-theory of context which is contrasted with the preferred view of context as a project and a product of interaction. Note in this respect also the following proviso which John Heritage (1997:168) builds into a discussion of the structural organisation of turn-taking:

      J. Heritage, 1997, 'Conversational analysis and
institutional talk.' Overall structural organisation, in short, is not a framework - fixed once and for all - to fit data into. Rather it is something that we're looking for and looking at to the extent that the parties orient to it in organising their talk.

    This second, etnomethodological trait within conversation analysis is distinctly phenomonological (compare with the influence of Schutz's writings on Goffman). It marks a concern with the competences (seen as participant orientations) which underlie ordinary social activities. Note also how this trait receives a radical - and ultimately untenable - reading in the context of the inductivist positivism which characterises Sacks's formulation of the ideal of 'primitive science': for instance, Boden D. Boden, 1994, The Business of Talk. will have it that a description of the social-order-produced-in-context is a member's construct, not an analyst's construct.

    • One central concept within conversation analysis is the speaking turn. According to Sacks et al. (1974 H. Sacks, E. Schegloff and G. Jefferson, 1974, 'On a simplest systematics of 
turn-taking'.), it takes two turns to have a conversation. However, turn taking is more than just a defining property of conversational activity. The study of its patterns allows one to describe contextual variation (examining, for instance, the structural organisation of turns, how speakers manage sequences as well as the internal design of turns). At the same time, the principle of taking turns in speech is claimed to be general enough to be universal to talk and it is something that speakers (normatively) attend to in interaction.
    • A second central concept is that of the adjacency pair. The basic idea is that turns minimally come in pairs and the first of a pair creates certain expectations which constrain the possibilities for a second. Examples of adjacency pairs are question/answer, complaint/apology, greeting/greeting, accusation/denial, etc. Adjacency pairs can further be characterised by the occurrence of preferred or dispreferred seconds (Click  for examples). A frequently-used term in this respect is preference organisation.
    • The occurrence of adjacency pairs in talk also forms the basis for the concept of sequential implicativeness: each move in a conversation is essentially a reponse to the preceding talk and an anticipation of the kind of talk which is to follow. In formulating their present turn, speakers show their understanding of the previous turn and reveal their expectations about the next turn to come. This is often singled out as conversation analysis's most important insight, viz. that actors, in the course of interaction, display to each other their understanding of what they are doing - an insight which can be traced to phenomenology's belief that actors maintain an awareness of their own actions, and it is this awareness which is displayed to the other party (see Goodwin 1990 M. Goodwin, 1990, He-Said-She-Said., Hanks 1996:218 W. Hanks, 1996, Language and Communicative Practices.).

    / The major strength of conversation analysis lies in the idea that an important area of interactional meaning is revealed in the sequence. Its most powerful idea is undoubtedly that human interactants continually display to each other, in the course of interaction, their own understanding of what they are doing. This, among other things, creates room for a much more dynamic, interactional view on speech acts than is enabled by analytical philosophy and mainstream pragmatics (Click  for a contrastive analysis of two exchanges in this light). Yet, note in one and the same breath, that there is a problem over the the kind of participant outlook that tends to be presupposed in conversation analysis. Margaret Wetherell (1998:402) captures this well when she conducts the "debate" between conversation analysis and post-structructuralism:

      M. Wetherell, 1998, 'Positioning and interpretative
repertoires: conversation analysis and post-structuralism in dialogue' If the problem with post-structuralist analysis is that they rarely focus on actual social interaction, then the problem with conversation analysis is that they rarely raise their eyes from the next turn in the conversation, and, further, this is not an entire conversation or sizeable slice of social life but usually a tiny fragment. [...]

    In short, the problem might be what in practice is regarded as a sequence and why the "sequentially implicated" cannot also include linkage in the form of a display of uptake of what was said during a previous, related ocassion of talk (e.g. through the use of reported speech, speakers may simultaneously display their understanding of the immediately preceding turn in the conversation into which they are engaged and their understanding of what occurred during a previous conversation or textual experience). One may also take a here lead from recent research into complex technological work environments, for instance, a railway control room (Hindmarsh & Heath 2000:76), in which

      J. Hindmarsh and C. Heath, 2000, 'Embodied reference'. personnel have, as a matter of their daily activities, to make reference to, and mutually constitute, the sense and signficance of a continually changing range of 'objects' displayed on screens and in documents [and] talk and bodily conduct is used within organisational activities to produce coherent and sequentially relevant objects and scenes

    Such research suggests that sequence in discourse may be understood in an extended sense, consisting of various "tracks" involving different modalities and characterised by the occurrence of selectively shifting attention producing moments of divergence and convergence with the conversational track(s) which the conversation analyst habitually attends to. By the same token, a shared television experience involving two viewers before a screen (say, watching a football game) may be understood in terms of conversational turns being implicated in both the sequence which is produced between the two talkers and the sequence of images and words coming from the television set and which the talkers' turns show their particular understanding of. Note how this point in one sense at least can amount to closing some of the gaps which over the years have separated conversation analysis from Goffman's early work. So, while conversation analysis originated in Goffman's project, it is also true that it resulted in a narrowing of relevant concerns. Giddens (1988:266) captures both. One half of the observation marks the departure from more narrowly 'linguistic' preoccupations:

      A. Giddens, 1988, 'Goffman as a systematic social theorist' Talk is the basic medium of focused encounters and the conversation is the prototype of the exchange of utterances involved in talk. Using the word 'talk' rather than 'language' is of the first importance to the analysis which Goffman seeks to provide. 'Language' suggests a formal system of signs and rules. 'Talk' carries more the flavour of the situated nature of utterances and gestures embedded within the routine enactment of encounters. In speaking of verbal 'conversations', rather than of 'speech', Goffman stresses that the meaning of what is said must be interpreted in terms of a temporal sequence of utterances. Talk is not something which is just 'used' in circumstances of interaction. [...] In his early work, Goffman both anticipated and helped shape the development of what has subsequently come to be called 'conversation analysis'; in his later writings he has drawn upon it in developing hiw own discussions of talk and interaction.

    The second half of the observation follows on the next page (Giddens 1988:267), where we read that

      A. Giddens, 1988, 'Goffman as a systematic social theorist' Goffman is able to show some of the limitations involved in thinking of talk in terms of statements calling forth replies. Many moves do seem to invoke rejoinders, but there are a variety of ways in which individuals can express intentions, provide approval or disapproval, or otherwise make their views known, without directly committing themselves to turn-taking within the conversation. A key aspect of all talk in situations of interaction is that both speakers and listeners depend upon a saturated physical and social context for making sense of what is said.

    Coming to terms with this idea of the "saturated physical and social context" constitutes one of the biggest challenges facing the discourse analyst. This is not only a matter of what is included (a range of observable phenomena such as talk, gesture, posture, objects which frame action, etc.) but also how we understand their manifestations and relevance. One promising possibility in this respect lies in a dynamic understanding of context, i.e. context itself as "sequentially implicated" but without conversation analysis's overt restriction of "context" to the "surrounding talk". As Goodwin (2000:1519-1520) suggests, context, in such a view,

      C. Goodwin, 2000, 'Action and embodiment within situated human interaction'. is not simply a set of features presupposed or invoked by a strip of talk, but a dynamic, temporally unfolding process accomplished through the ongoing rearrangement of structures in the talk, participants' bodies, relevant artefacts, spaces, and features of the material surround that are the focus of the participants' scrutiny. Crucial to this process is the way in which the detailed structure of talk, as articulated through sequential organisation, provides for the continuous updating and rearrangements of contexts for the production and interpretation of action. [my emphasis]

    However, note that such a concern with a dynamic understanding of the processes through which social and physical context are actively constructed by participants (i.e. as displayed to one another) still says very little about the analyst's active role in the construction of "contexts-as-researched" (compare with natural histories of discourse).

    / A one-sided priority on a participant's understanding of what goes on in interaction and what that interaction is about also constitutes a pitfall in its own right, if it means that common sense categories and understandings of interactional purposes, goals and orderliness are mistaken for exhaustive explanations of why discourse displays the properties it does. While it is true that conversation analysis quite rightfully warns against the risks inherent in a macro leap which erases the participant from the picture of analysis and reduces the signficance of talk to a mere reflection of an a priori societal and/or cultural context, the converse holds equally in the case of a failure to recognise contextual relevance beyond the purview of the participant's "local talk"-orientations in discourse as well for assuming automatically that the categories revealed in the ways that speakers can be shown to attend to a local conversational sequence are necessarily also members' categories or exclusively members' categories. Wetherell (1998:402-3) observes:

      M. Wetherell, 1998, 'Positioning and interpretative
repertoires: conversation analysis and post-structuralism in dialogue' Schegloff argues that analysts should not import their own categories into participants' discourse but should focus instead on participant orientations. Further, analytic claims should be demonstrable. Schegloff's notion of analytic concepts uncontaminated by theorists' categories does not entail, however, that no analytic concepts will be applied [...] Rather, concepts such as conditional relevance, for example, or the notion of accountability, or preferred or dispreferred responses are used to identify patterns in talk and to create an ordered sense of what is going on. Presumably Schegloff would argue that this does not count as imposing theorists' categories on participants' orientations since such concepts are intensely empirical, grounded in analysis and built up from previous descriptive studies of talk. [...] the advantage for Schegloff of such an approach is that it gives scholarly criteria for correctness and grounds academic disputes, allowing appeals to data, and it closes down the infinity of contexts which could be potentially relevant to something demonstrable - what the participants take as relevant. [... However,] one problem from a critical perspective is that Schegloff's sense of participant orientation may be unacceptably narrow. [...] in practice for Schegloff, participant orientation seems to mean only what is relevant for the participants in this particular conversational moment. Ironically, of course, it is the conversation analyst in selecting for analysis part of a conversation or continuing interaction who defines this relevance for the participant. In restricing the analyst's gaze to this fragment, previous conversations, even previous turns in the same continuing conversation become irrelevant for the analyst but also, by dictat, for the participants. We do not seem to have escaped, therefore, from the imposition of theorists' categories and concerns.

    The reluctance to admit the presence of 'pre-existing' categories in conversation analysis also brings with it a number of methodological uncertainties. For instance, with reference to a short telephone exchange in which a school employee rings a mother whose son may be a truant from school, John Heritage (1998:163) argues:

      J. Heritage, 1997, 'Conversational analysis and institutional
talk' The assumption is that it is fundamentally through interaction that context is built, invoked and managed and that it is through interaction that institutional imperatives originating from outside the interaction are evidenced and are made real and enforceable for the participants.

    The question can be raised whether such 'imperatives originating from outside' are to be identified prior to the analysis (cf. "I am looking at a particular type of institutional routine or exchange") or should only be recognised as existing because they emerge from an analysis of interactive data (cf. "the data of the exchange tell me that I am dealing with a particular type of routine"). Is it at all feasible to separate these two moments of 'categorisation'? Even when such issues are understood in phenomenological rather than in positivist terms, a recognition of an "ethnographic moment" is in place here.

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    Social reality is, for ethnomethodology, an intersubjective accomplishment. In the words of Harold Garfinkel (1972:309):

      H. Garfinkel, 1972, 'Remarks on ethnomethodology'. I use the term ethnomethodology to refer to various policies, methods, results, risks, and lunacies with which to locate and accomplish the study of the rational properties of practical actions as contingent ongoing accomplishments or organised artful practices of everyday life.

    Heritage (1984:4,8) paraphrases Garfinkel’s subject matter as "mundane knowledge-in-action" and as "institutionalized conduct". Ethnomethodology's subject matter is:

      J. Heritage, 1984, Garfinkel and Ethnomethodology [...] the body of common sense knowledge and the range of procedures and considerations by means of which the ordinary members of societies make sense of, find their way about in, and act on the circumstances in which they find themselves.

    For Francis and Hester (2004:23 David Francis and Steven Hester, 2004. An Invitation to Ethnomethodology.) ethnomethodology thus focuses on ordinary observational competencies: competent participation in a social setting demands of those involved that they pay attention to and make sense of what is happening around them. In this sense, observation is not so much a sociological technique in as much as it is a inevitable and necessary part of competent participation in everyday life. Consequently, ethnomethodology is viewed as an approach which takes seriously the implications of the routine observability of social activities (the moment-to-moment orientations of actors) both as a potential for inquiry and as a precondition for the construction of any type of knowledge. This yields a reflexive research programme in which the analysis of the observable features of social life in terms of situated productions by those who are party to it applies equally to sociological endeavour itself. It is the latter aspect of ethnomethodological enquiry which has led Aaron Cicourel to systematically develop a socio-cognitive programme of enquiry which is oriented to understanding the construction of professional, institutional domain-specific and scientific forms of knowledge as situated productions and which, echoing Schutz (1943 Alfred Schutz, 1943,'The problem of rationality in the social world'.), entails a view of rationality which is relative to "typified conceptions of practical adequacy" (1973:23):

      Aaron Cicourel, 1973. Theory and Method in a Study of Argentine Fertility. Whatever is "rational" about administrative activities, law statutes, household budgeting, or fertility behavior, always occurs in the context of everyday experience and typifications based on past conduct. Schutz suggests that the actor makes sense of his environment by creating loose equivalence classes (as opposed to clear-cut true-false categories). The typifications in the actor's stock of knowledge interacts with emergent meanings from a setting to concretize what is likely or unlikely. [...] The practical ratoinality exhibited by the actor is an emergent phenomenon and is not directed by fixed modes of orientation; instead, the actor invokes rules in creating accounts of "what happened".

    Included within the scope of such a programme is any enquiry into “meaning” when language or interactional data is used for the purposes of qualitative sociological research (e.g. Cicourel's (1973 Aaron Cicourel, 1973. Theory and Method in a Study of Argentine Fertility.) critique of questionnaires and interview data as intailing a set of interactional imperatives) or when language/inderactional data is examined in its own right (e.g. for the purposes of developing a theory of semantics, an argumentation developed in Cicourel (1974 A. Cicourel, 1974,'Ethnomethodology'). That the study of how everyday practical reasoning is constitutive of all human activity, for Cicourel, comes with a number of basic considerations about the meaning of everyday talk (1974:1563):

      A. Cicourel, 1974,'Ethnomethodology' [O]ur ability to construct machines or develop complex logical systems always presupposes a necessary reliance on the presuppositions of practical or mundane reasoning with its constraints of indexicality and reflexivity that are inherent in the development and in all uses of the sciences of the artificial. [...] If we hope to construct a theory of meaning that enables us to understand how we assign sense to our everyday worlds and establish reference, then we cannot assume that oral language syntax is the basic ingredient of a theory of meaning. The interactional context, as reflexively experienced over an exchange, or as imagined or invented when the scene is displaced or is known through a text, remains at the heart of a general theory of meaning.

    While ethnomethodology clearly has affinities with ethnography (e.g. it prioritises observation, immersion, contextual dependency and insists on explicating the methods used by members to produce "from within"), it also shares a set of phenomenological assumptions with conversation analysis, even if the question of text and talk comes with different emphases. First. Although it does not exclude detailed, turn-per-turn sequential analysis of talk, ethnomethodology is much more orientated towards examining the role of text and talk in the daily accomplishment of institutional goals and actions, i.e. what Rod Watson calls "texts as active social phenomena". Let me recall the impressively informative list at the beginning of Watson (1987:80):

      R. Watson, 1997, 'Ethnomethodology and textual analysis.' Tattoos, bus tickets, pay slips, street signs, time indications on watch faces, chalked information on blackboards, computer VDU displays, car dashboards, company logos, contracts, railway timetables, television programme titles, teletexts, T-shirt epigrams, 'on'/'off' switches, £10 notes and other bank notes, passports and identity cards, cheques and payslips, the Bible, receipts, newspapers and magazines, road markings, computer keyboards, medical prescriptions, birthday cards, billboard advertisements, maps, Hansard, graffiti on walls, music scores, church liturgies, drivers' licences, birth, marriage and death certificates, voting slips, degree certificates, book-keepers' accounts, stock inventories, cricket scoreboards, credit cards - these and countless other items that involve written language and diagrammatic forms indicate the immensely pervasive, widespread and institutionalised place of texts in our society.
      This list also indicates the extraordinary diversity in the work done by texts - contractual commitments, ratifying work, facilitating work, record-keeping, persuasive work, identity-establishing work, and so on. In fact, one might suggest that virtually every recognisable activity in our society has its textual aspects, involving and incorporating people's monitoring of written or textual 'signs' - texts that, in a wide variety of ways, help us to orientate ourselves to that activity, occasion or setting and to make sense of it.

    Secondly, ethnomethodology is more about the moral-performative dimensions of text and/or talk, e.g. reporting as a persuasive display of professional competence which renders members' actions accountable. Again, in the words of Garfinkel (1972:323, see also Garfinkel 1967:vi H. Garfinkel, 1967, Studies in Ethnomethodology.), the assumption is indeed that:

      H. Garfinkel, 1972, 'Remarks on ethnomethodology.' Any setting organises its activities to make its properties as an organised environment of practical activies detectable, countable, recordable, reportable, tell-a-story-aboutable, analysable - in short, accountable.

    Thirdly, and finally, ethnomethodology’s focus on understanding the practical rationalities of members' moment-to-moment orientations-in-action is much more sensitive to a programme which seeks to elucidate field-specific frameworks of meaning-making. Such an analytical stance is typically captured through the phrase that utterance 'a' or interactional move 'b' will be "heard" as indexing 'x' (i.e. is viewed as 'existentially' tied to a set of contextual considerations) and this takes us beyond conversation analysis’ interest in how the interactional sequence per se produces its own context (compare ‘hearing a social worker’s utterance as interactionally communicating a diagnosis’ and ‘hearing a social worker’s utterance as interactionally establishing a diagnosis which is specific to a child protection procedure’).

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Acknowledgements

Thanks are due to Ronald Soetaert. He suggested the idea to me to develop a website of this kind. I am also particularly grateful to a number of colleagues for the many shadow conversations and reading suggestions which continue to inform this overview: David Barton, Richard Barwell, Mike Baynham, Jan Blommaert, Aaron Cicourel, Jim Collins, Anna De Fina, Peter Flynn, Alexandra Georgakopoulou, Misty Jaffe, Chris Hall, Monica Heller, Vally Lytra, Janet Maybin, Kay McCormick, Kate Pahl, Utta Papen, Ben Rampton, Srikant Sarangi, Brian Street, Ellen Van Praet, Jef Verschueren and Sue White.
Comments are welcome at
Prof. S. Slembrouck, English Department, Ghent University, Rozier 44, 9000 Ghent (Belgium).


© Stef Slembrouck (1998, 1999-20012, 2002-20033, 2005-20064)